Digital Art

On the Digital Art course, learners of all artistic abilities gain practical insights into the techniques, equipment and software involved in producing print or web-based art and design. Participants produce a range of promotional material for an upcoming or existing music artist, creating a defined visual style and branded media.

Course Breakdown

• Introduction to digital art and concepts of marketing and promotion.
• Finalise logo ideas and introduce scanning as method of transferring image into digital format.
• Adobe Illustrator and how an image can be augmented using basic tools.
• Introduction to Adobe Photoshop.
• How to import a digital photo into Photoshop.
• Groups continue with the production of their CD inlay.
• Learners finalise CD inlay and decide on additional items that could be used as part of a marketing campaign (t-shirts/ flyers/ posters/ stickers etc.)
• Learners use basic Photoshop filters to finalise T-shirt design.
• Completion of a marketing pack (including a basic business card/ letterhead, CD inlay, sticker and T-shirt design).
• OCN LR test and presentation.

This OCN LR course is  worth 3 credits (30 hours of learning) at Levels 1 & 2

 Downloads

Digital Art Course Outline

 Case Studies

London Borough of Redbridge: The KlickLondon Borough of Islington: Radical Roots